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As of now, we’ll be updating all our blogs here: come see what we’re doing!

Paleewong Trading Co., Inc.


We’re proud to announce DRY Soda is now available in the NYC metro! Available for delivery starting now.

all 7 flavors

We just got all 7 flavors of this awesome soda in from Seattle this week. If you’re not familiar with DRY Soda, it’s just as sounds- an adult gourmet soda without all that sweet sticky gunk.

It’s a low calorie, low sugar, all natural, soda coming in seven genuinely unique flavors: Lavender, Lemongrass, Blood Orange, Rhubarb, Juniper Berry, Vanilla Bean and Cucumber.

ever drink a cucumber before?

These home-grown soda makers are keeping the count down low…each 12oz. bottle has just 45 – 70 calories and 11 – 19 grams of cane sugar! The result…less sweet and more fruit, flower and herbal flavors!

The packaging is nice too, isn’t it?

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Check out a recent interview with DRY Soda’s creator, Sharelle Klaus and the DRY Soda site for more deets.

Which one will you try first?

Call us for an order today!

Beerlao will be here to get sexy nerds drunk! Hosted by the Asian American Writers Workshop, we’re happy to lubricate any sticky fingers at this fundraiser for the Page Turner event series happening this weekend.

From the Asian American Writers workshop site:

Featuring drinks, music, dancing and guest appearances by Tao Lin, Richard Price, Lorraine Adams, Nami Mun, Karan Mahajan, and others.
Saturday, November 6, 8-11pm
Chambers Fine Arts, 522 West 19th Street, NY, NY
$40 entry / $60 for two

Pt_sn2 Sorry, pal. If you’re a writer or if you’re Asian American, odds are you were once a nerd. Don’t be ashamed–you’re all grown-up now and besides, thanks to Andre 3000, Tina Fey, and Google, nerd chic is in. So, throw on your most festive attire and stumble over to the swankiest Asian Art gallery in New York, where we’ll have drinks and dancing. You can support your favorite nonprofit by gazing shyly at the cute red-haired girl across the room, getting drunk in the presence of writers like Tao Lin, Richard Price, Lorraine Adams, Nami Mun, and Karan Mahajan, and dance awkwardly in the corner with your favorite sexy nerd. Featuring jazz legend Fred Ho as musical guest. You bring the sexy, we’ll bring the nerd. Admission comes with free sexy nerd glasses.

Sam Sifton gives the newly opened LES Taiwanese eatery Xiao Ye a spankin in yesterday’s restaurant review, but we’ll only listen to that Taiwan Beer shout out at the end. Mr. Eddie Huang addresses the heat with a response from mom on his blog. We’re behind you too, Eddie.

Get ready for some dericious foods that’s surely coming our way!

Yep, you heard it here first. Taiwan Beer is available in NYC! Run over to the trusty Whole Foods Beer Room on Houston St, or hit up Xiao Ye in LES for the Taiwan goodness in a can, in a bottle and then in a bigger bottle! Contact us if you want the Taiwan in a retailer near you!

NEW YORK CITY, October 1, 2010 – With the popularity of Taiwanese cuisine on the rise, the availability of Taiwan’s national beer on the east coast is greeted with nostalgic cheer and curious palates.

Debuting at the Asian Feastival several weeks ago, over 800 New Yorkers tasted Taiwan Beer for the first time.

“I’ve never seen this anywhere outside of Taiwan,” one festival goer exclaims, “and it tastes just like I remembered it back home!”

Brewed with all local ingredients from the water to the native ponlai rice, Taiwan Beer yields a unique fresh flavor revered by the locals for over 80 years. Taiwan Beer has the characteristics of an easy drinking and accessible beer- a golden lager, light, crisp and goes down smooth with a flavorful meal.

The Taiwan Beer Festival is held every summer at the Taiwan Beer brewery near the Wujih station of the Taiwan High Speed Rail and has become an icon of Taiwanese culture. There’s also a Taiwan Beer Garden brewpub serving freshly brewed beer in Taipei, but if you can’t make it to the festival or Taipei for the fresh draft beer, finding it in a bottle or can abroad is the closest thing to it.

Taiwan Beer was first produced in 1922 and is currently brewed by the privately owned Taiwan Tobacco and Liquor Corporation (TTL). It is imported by SSC International, Inc. and is distributed in the eastern US by Paleewong Trading Co.

Taiwan Beer is available immediately at select retailers and restaurants in New York City, Virginia and North Carolina. Taiwan Beer will also soon be available in MA, CT, NJ, DC, MD, SC, and the rest of the eastern seaboard.

Taiwan Beer debuted at the Asian Feastival over the holiday weekend, and here’s the local press with their recap here.

boozing at the booth