NEW YORK CITY, October 1, 2010 – With the popularity of Taiwanese cuisine on the rise, the availability of Taiwan’s national beer on the east coast is greeted with nostalgic cheer and curious palates.

Debuting at the Asian Feastival several weeks ago, over 800 New Yorkers tasted Taiwan Beer for the first time.

“I’ve never seen this anywhere outside of Taiwan,” one festival goer exclaims, “and it tastes just like I remembered it back home!”

Brewed with all local ingredients from the water to the native ponlai rice, Taiwan Beer yields a unique fresh flavor revered by the locals for over 80 years. Taiwan Beer has the characteristics of an easy drinking and accessible beer- a golden lager, light, crisp and goes down smooth with a flavorful meal.

The Taiwan Beer Festival is held every summer at the Taiwan Beer brewery near the Wujih station of the Taiwan High Speed Rail and has become an icon of Taiwanese culture. There’s also a Taiwan Beer Garden brewpub serving freshly brewed beer in Taipei, but if you can’t make it to the festival or Taipei for the fresh draft beer, finding it in a bottle or can abroad is the closest thing to it.

Taiwan Beer was first produced in 1922 and is currently brewed by the privately owned Taiwan Tobacco and Liquor Corporation (TTL). It is imported by SSC International, Inc. and is distributed in the eastern US by Paleewong Trading Co.

Taiwan Beer is available immediately at select retailers and restaurants in New York City, Virginia and North Carolina. Taiwan Beer will also soon be available in MA, CT, NJ, DC, MD, SC, and the rest of the eastern seaboard.

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