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	<title>we&#039;ve moved!</title>
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	<description>check us out at craftdivision.wordpress.com</description>
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		<title>we&#039;ve moved!</title>
		<link>http://paleewong.wordpress.com</link>
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		<title>we&#8217;re continuing our blog at craftdivision.wordpress.com</title>
		<link>http://paleewong.wordpress.com/2010/12/03/were-continuing-our-blog-at-craftdivision-wordpress-com/</link>
		<comments>http://paleewong.wordpress.com/2010/12/03/were-continuing-our-blog-at-craftdivision-wordpress-com/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 22:39:03 +0000</pubDate>
		<dc:creator>Bruce Mangosteen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://paleewong.wordpress.com/?p=283</guid>
		<description><![CDATA[As of now, we&#8217;ll be updating all our blogs here: www.craftdivision.wordpress.com. come see what we&#8217;re doing!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paleewong.wordpress.com&amp;blog=869846&amp;post=283&amp;subd=paleewong&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>As of now, we&#8217;ll be updating all our blogs here: <a title="our new spot" href="www.craftdivision.wordpress.com">www.craftdivision.wordpress.com</a>. come see what we&#8217;re doing!</p>
<p><a title="visit us" href="http://www.craftdivision.com"><img class="size-full wp-image-445 alignleft" title="Paleewong Trading Co., Inc." src="http://paleewong.files.wordpress.com/2010/12/p_hi.jpg?w=460&#038;h=535" alt="Paleewong Trading Co., Inc." width="460" height="535" /></a></p>
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			<media:title type="html">Bruce Mangosteen</media:title>
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		<media:content url="http://paleewong.files.wordpress.com/2010/12/p_hi.jpg" medium="image">
			<media:title type="html">Paleewong Trading Co., Inc.</media:title>
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		<item>
		<title>DRY Soda comes to NYC</title>
		<link>http://paleewong.wordpress.com/2010/12/01/dry-soda-comes-to-nyc/</link>
		<comments>http://paleewong.wordpress.com/2010/12/01/dry-soda-comes-to-nyc/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 01:01:45 +0000</pubDate>
		<dc:creator>Bruce Mangosteen</dc:creator>
				<category><![CDATA[gourmet soda]]></category>
		<category><![CDATA[Blood Orange]]></category>
		<category><![CDATA[Cucumber]]></category>
		<category><![CDATA[DRY Soda]]></category>
		<category><![CDATA[Juniper Berry]]></category>
		<category><![CDATA[Lavender]]></category>
		<category><![CDATA[Lemongrass]]></category>
		<category><![CDATA[Rhubarb]]></category>
		<category><![CDATA[Sharelle Klaus]]></category>
		<category><![CDATA[Vanilla Bean]]></category>

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		<description><![CDATA[We&#8217;re proud to announce DRY Soda is now available in the NYC metro! Available for delivery starting now. We just got all 7 flavors of this awesome soda in from Seattle this week. If you&#8217;re not familiar with DRY Soda, it&#8217;s just as sounds- an adult gourmet soda without all that sweet sticky gunk. It&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paleewong.wordpress.com&amp;blog=869846&amp;post=422&amp;subd=paleewong&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re proud to announce <strong>DRY Soda</strong> is now available in the NYC metro! Available for delivery starting now.</p>
<div id="attachment_425" class="wp-caption alignright" style="width: 510px"><a href="http://paleewong.files.wordpress.com/2010/12/7_flavors.jpg"><img class="size-full wp-image-425" title="7 flavors" src="http://paleewong.files.wordpress.com/2010/12/7_flavors.jpg?w=460" alt=""   /></a><p class="wp-caption-text">all 7 flavors</p></div>
<p>We just got all 7 flavors of this awesome soda in from Seattle this week. If you&#8217;re not familiar with <strong>DRY Soda</strong>, it&#8217;s just as sounds- an adult gourmet soda without all that sweet sticky gunk.</p>
<p>It&#8217;s a low calorie, low sugar, all natural, soda coming in seven genuinely unique flavors: <em>Lavender, Lemongrass, Blood Orange, Rhubarb, Juniper Berry, Vanilla Bean and Cucumber</em>.</p>
<div id="attachment_428" class="wp-caption alignright" style="width: 510px"><a href="http://paleewong.files.wordpress.com/2010/12/cucumber.jpg"><img class="size-full wp-image-428" title="cucumber" src="http://paleewong.files.wordpress.com/2010/12/cucumber.jpg?w=460" alt=""   /></a><p class="wp-caption-text">ever drink a cucumber before?</p></div>
<p>These home-grown soda makers are keeping the count down low&#8230;each 12oz. bottle has just 45 &#8211; 70 calories and 11 &#8211; 19 grams of cane sugar! The result&#8230;less sweet and more fruit, flower and herbal flavors!</p>
<p>The packaging is nice too, isn&#8217;t it?</p>
<a href="http://paleewong.wordpress.com/2010/12/01/dry-soda-comes-to-nyc/#gallery-1-slideshow">Click to view slideshow.</a>
<p>Check out a recent <a title="interview with Sharelle Klaus" href="http://blogs.seattleweekly.com/voracious/2010/11/dry_soda_creators_a_sweet_lady.php" target="_blank">interview </a>with DRY Soda&#8217;s creator, Sharelle Klaus and the DRY Soda <a title="DRY Soda site" href="http://www.drysoda.com" target="_blank">site </a>for more deets.</p>
<p>Which one will you try first?</p>
<p><a title="supplier of beverages for the inspired palate" href="http://paleewongtrading.com" target="_blank">Call us</a> for an order today!</p>
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			<media:title type="html">Bruce Mangosteen</media:title>
		</media:content>

		<media:content url="http://paleewong.files.wordpress.com/2010/12/7_flavors.jpg" medium="image">
			<media:title type="html">7 flavors</media:title>
		</media:content>

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			<media:title type="html">cucumber</media:title>
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	</item>
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		<title>Tsukinowa Brewery and their sake tradition</title>
		<link>http://paleewong.wordpress.com/2010/11/25/tsukinowa-brewery-advances-tradition/</link>
		<comments>http://paleewong.wordpress.com/2010/11/25/tsukinowa-brewery-advances-tradition/#comments</comments>
		<pubDate>Thu, 25 Nov 2010 19:25:35 +0000</pubDate>
		<dc:creator>durianmonster</dc:creator>
				<category><![CDATA[sake]]></category>
		<category><![CDATA[Blue Hue]]></category>
		<category><![CDATA[Craft Division]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Midnight Moon]]></category>
		<category><![CDATA[Paleewong Trading]]></category>
		<category><![CDATA[Rice Baby]]></category>
		<category><![CDATA[Sake Story]]></category>
		<category><![CDATA[Tsukinowa Brewery]]></category>

		<guid isPermaLink="false">http://paleewong.wordpress.com/?p=350</guid>
		<description><![CDATA[Tsukinowa Brewery Iwate Prefecture http://www.tsukinowa-iwate.com Vitals: incorporated: 1886, 5th generation brewer annual production: 100k L varietals: ~ 9 employees: 7 distribution: 50% in Iwate, 25% Hokkaido, 20% Tokyo breweries in same prefecture: 27 &#8211; “Hurry up and finish your beer, it’s a promise you’ll be drinking sake from here on in,” says President Mr. Daizo [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paleewong.wordpress.com&amp;blog=869846&amp;post=350&amp;subd=paleewong&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>Tsukinowa Brewery</strong><br />
Iwate Prefecture<br />
<a title="Google translate it" href="http://www.tsukinowa-iwate.com" target="_blank">http://www.tsukinowa-iwate.com</a></p>
<p><span style="text-decoration:underline;"><strong>Vitals:</strong></span><br />
<strong>incorporated</strong>: 1886, 5th generation brewer<br />
<strong>annual production</strong>: 100k L<br />
<strong>varietals</strong>: ~ 9<br />
<strong>employees</strong>: 7<br />
<strong>distribution</strong>: 50% in Iwate, 25% Hokkaido, 20% Tokyo<br />
<strong>breweries in same prefecture</strong>: 27<br />
&#8211;</p>
<p>“Hurry up and finish your beer, it’s a promise you’ll be drinking sake from here on in,” says President Mr. Daizo Yokosawa. And did we ever. Toshi-san of <a title="Sake Story" href="http://www.sakestory.com" target="_blank">Sake Story</a>, myself along with Mr President Daizo and his daughter Hiroko-san (current head brew master), went out after the brewery tour to chit chat over some home-style sushi and drinks. Here’s what I learned: <em>o-ki-na-wa-ri</em> means <em>one more please</em> in a way that’s polite to the merchant. I’m not sure how polite it is, but the merchant was definitely smiling and friendly after the ten rounds of sake we ordered.</p>
<div id="attachment_363" class="wp-caption alignright" style="width: 310px"><a href="http://paleewong.files.wordpress.com/2010/11/dsc_0230.jpg"><img class="size-medium wp-image-363 " title="baseball days" src="http://paleewong.files.wordpress.com/2010/11/dsc_0230.jpg?w=300&#038;h=201" alt="" width="300" height="201" /></a><p class="wp-caption-text">Mr. President Yokosawa Daizo during his ball days</p></div>
<p>Mr. President Daizo-san says sake is now centered on flavors whereas before it was just about high and low rankings hence their mainstay classic <em>honjozo Tsukinowa Kinen</em> (Blue Hue) and <em>daiginjo Yoi-no-tsuki</em> (Midnight Moon), of which he passed on the brewing techniques to Hiroko-san.</p>
<p>In sake brewing, the <em>koji </em>mold that initially breaks down starches of the rice into fermentable sugars is crucial. Brewers train the <em>koji </em>by fluctuating temperatures so that the <em>koji </em>starts and stops constantly building up their strength and numbers for when they’re dumped in the mash. The standard amount of time it takes to cultivate koji is about 2-3 days, but at Tsukinowa the process takes about 16 days. Hiroko-san says from being in a constant struggling motion for a longer period of time is what gives her sakes the layers and complexity they seek.</p>
<p>Responding to the changing landscape of sake, Hiroko-san created <em>Mochiko</em> (Rice Baby), <em>Tsukinowa </em>(Moon Ring) and other varietals to the brewery portfolio honing in on the complexities and various nuances sake can carry.</p>
<div id="attachment_400" class="wp-caption alignleft" style="width: 330px"><a href="http://paleewong.files.wordpress.com/2010/11/dsc_0337.jpg"><img class="size-full wp-image-400 " title="Mochiko (Rice Baby) and Yoi-no-Tsuki (Midnight Moon) " src="http://paleewong.files.wordpress.com/2010/11/dsc_0337.jpg?w=460" alt=""   /></a><p class="wp-caption-text">Hiroko-san getting ready to pour the Mochiko (Rice Baby) and Yoi-no-Tsuki (Midnight Moon) </p></div>
<p>Mochiko (Rice Baby) is very unconventional in that <em>mochi rice</em> (aka sticky rice) is used to make the sake. <em>Mochi </em>is typically pounded to make rice cakes as it is a stickier, plumper rice grain, but when brewed for sake it imparts a buttery, viscous mouthfeel that’s just slightly sweet.</p>
<p>Another response to the outgoing trends of traditional sake brewing is what they do with the leftover rice lees (known as <em>kasu</em>) after the fermented rice mash has been pressed for sake. Hiroko-san says less people are buying kasu, traditionally used in rice cakes or soup broths, so she’s found another use for them- she’s using it to distill <em>shochu</em>.</p>
<p>It took Hiroko-san 3 years of experimentation before releasing small batches of the breweries first <em>shochu</em>.</p>
<div id="attachment_390" class="wp-caption alignright" style="width: 310px"><a href="http://paleewong.files.wordpress.com/2010/11/dsc_0302.jpg"><img class="size-medium wp-image-390   " title="the still" src="http://paleewong.files.wordpress.com/2010/11/dsc_0302.jpg?w=300&#038;h=201" alt="" width="300" height="201" /></a><p class="wp-caption-text">the small still imparting big flavors</p></div>
<p>Pictured here is a still used at Tsukinowa to distill their small batch <em>shochu</em>. As Hiroko-san experimented, the size of the still was not enough to withstand her use, and the still started to get burnt, which turned out to be a pleasant accident.</p>
<p>Flavors of heavy dark chocolate were a direct result of the stills over usage, blending with the strong dry finish of the <em>shochu </em>very nicely. Clocking in at 35% abv, this shochu packs quite a punch while also retaining a dark toasty flavor relieving it from the need to mix. Back to the basics, drink it simply on the rocks.</p>
<p>Aside from making actual <em>shochu</em>, Hiroko-san also brought back the practice of using it in place of distillers alcohol to bring out aromas in sakes that call for it. And there’s no stop in her calling she discovered 13 years ago.</p>
<p>Hiroko-san lived in Tokyo for a while surrounded by advancements of metropolis and felt culture and tradition fading into irrelevancy. During university she was only exposed to mass sake which she didn&#8217;t like very much, but was at a bar one night when the bartender suggested a &#8220;good&#8221; sake which happened to be the <em>Yo-noi-tsuki </em>her father brews. The epiphany hit and she moved back to learn the tradition in 1997.</p>
<div id="attachment_360" class="wp-caption alignright" style="width: 510px"><a href="http://paleewong.files.wordpress.com/2010/11/dsc_0223.jpg"><img class="size-full wp-image-360" title="the team" src="http://paleewong.files.wordpress.com/2010/11/dsc_0223.jpg?w=460" alt=""   /></a><p class="wp-caption-text">The Tsukinowa team recently featured in a magazine</p></div>
<p>Today, she’s got a young team of about 7 people helping her brew, all averaging the age of 25. A very young team compared to most breweries across Japan, but she feels that sake needs a younger perspective to bring out innovations of the sake brewing tradition.</p>
<a href="http://paleewong.wordpress.com/2010/11/25/tsukinowa-brewery-advances-tradition/#gallery-2-slideshow">Click to view slideshow.</a>
<p>Tsukinowa Brewery sakes: <em>Yoi-no-tsuki</em> (Midnight Moon), <em>Tsukinowa Kinen</em> (Blue Hue), and <em>Mochiko </em>(Rice Baby) are all available for purchase at <a title="on Houston St and Bowery" href="http://www.boweryandvine.com/" target="_blank">Bowery and Vine</a> in NYC and select restaurants.</p>
<p>Distributed in New York City by <a title="supplier of inspiring beverages" href="http://paleewongtrading.com" target="_blank">Craft Division at Paleewong Trading Co</a>.</p>
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			<media:title type="html">durianmonster</media:title>
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			<media:title type="html">baseball days</media:title>
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		<media:content url="http://paleewong.files.wordpress.com/2010/11/dsc_0337.jpg" medium="image">
			<media:title type="html">Mochiko (Rice Baby) and Yoi-no-Tsuki (Midnight Moon) </media:title>
		</media:content>

		<media:content url="http://paleewong.files.wordpress.com/2010/11/dsc_0302.jpg?w=300" medium="image">
			<media:title type="html">the still</media:title>
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			<media:title type="html">the team</media:title>
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		<title>Housui Brewery sakes get progressive</title>
		<link>http://paleewong.wordpress.com/2010/11/24/housui-brewery-sakes-get-progressive/</link>
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		<pubDate>Wed, 24 Nov 2010 15:14:33 +0000</pubDate>
		<dc:creator>durianmonster</dc:creator>
				<category><![CDATA[sake]]></category>
		<category><![CDATA[Craft Division]]></category>
		<category><![CDATA[Housui]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[Paleewong Trading]]></category>
		<category><![CDATA[Sake Story]]></category>
		<category><![CDATA[tokubetsu junmai]]></category>

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		<description><![CDATA[Housui Brewery Tokushima Prefecture http://www.housui.com Vitals: incorporated: 1913, 4th generation brewer annual production: 145k L varietals: ~20 employees: 15 distribution: 85% in Tokushima and neighboring Kagawa, 15% rest of Japan and elsewhere breweries in same prefecture: 10 actively brewing &#8212; Located on the island of Shikoku off the southern coast of Japan, owner and proprietor [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paleewong.wordpress.com&amp;blog=869846&amp;post=284&amp;subd=paleewong&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>Housui Brewery</strong><br />
Tokushima Prefecture<br />
<a title="Housui Brewery" href="http://www.housui.com" target="_blank">http://www.housui.com</a></p>
<p><span style="text-decoration:underline;"><strong>Vitals:</strong></span><br />
<strong>incorporated:</strong> 1913, 4th generation brewer<br />
<strong>annual production:</strong> 145k L<br />
<strong>varietals:</strong> ~20<br />
<strong>employees: </strong>15<br />
<strong>distribution:</strong> 85% in Tokushima and neighboring Kagawa, 15% rest of Japan and elsewhere<br />
<strong>breweries in same prefecture:</strong> 10 actively brewing<br />
&#8212;</p>
<p>Located on the island of Shikoku off the southern coast of Japan, owner and proprietor of <strong>Housui Brewery</strong>, Mr. Yasuo Baba, introduces us to some uncommon foods and great sake, “most Japanese don’t even get to visit Shikoku,” he says.</p>
<p>We ducked in a little <em>izakaya </em>near the Awa Ikeda station off the JR Line and our conversation started over a customary glass of beer, a bowl of cockles and some downright hearty honjozo.</p>
<div id="attachment_306" class="wp-caption alignleft" style="width: 310px"><a href="http://paleewong.files.wordpress.com/2010/11/cockles_beer.jpg"><img class="size-medium wp-image-306" title="cockles_beer" src="http://paleewong.files.wordpress.com/2010/11/cockles_beer.jpg?w=300&#038;h=225" alt="cockles and nama" width="300" height="225" /></a><p class="wp-caption-text">a delicious snack, perfect with beer</p></div>
<p>Mr. Yasuo Baba, 51, listens to a lot of Sara Brightman nowadays, though is a punk rocker at heart. Some of his music favorites include the Stranglers, Yes (the early prog years), David Bowie, Elvis Costello, and like his taste for progressive rock bands Mr. Baba-san set to create an edge in his sakes, preferring even the softer styles to be hearty and full of character.</p>
<p>Only having had the <em>tokubetsu junmai</em> previously, the underlying characteristics of Housui sakes become apparent after sipping the warmed <em>honjozo </em>in front of us.</p>
<p>There’s a distinct taste that runs through his 20 or so sake varietals, which Baba-san says is much attributed to the water he uses. Spring water running down from the mountains surrounding the island meets the hard water from the adjacent Japan Sea creating a naturally balanced water base rich in minerality.</p>
<div id="attachment_295" class="wp-caption alignright" style="width: 310px"><a href="http://paleewong.files.wordpress.com/2010/11/dsc_0840.jpg"><img class="size-medium wp-image-295" title="view1" src="http://paleewong.files.wordpress.com/2010/11/dsc_0840.jpg?w=300&#038;h=200" alt="" width="300" height="200" /></a><p class="wp-caption-text">a view from behind the brewery</p></div>
<p>Mr. Baba-san is continually worried about water contamination as development encroaches the island. “Even the slightest advancements like hospitals and factories create the possibility,” he says, “but thankfully nothing noticeable has changed in the water so far.”</p>
<p>Apart from the water, Mr Baba-san says the integrity of his sakes also comes from the brew master’s focus and attention. “My job is to create the environment for a brew master to fully concentrate on his work,” says Baba-san.<br />
As an employee who started on the bottling line, Mr. Yasuharu Takeuchi worked at the brewery for 4 years before delving into the brewing process. Now almost 20 years later Takeuchi-san is the head brew master at Housi making sure the koji gets cultivated and the yeast become able.</p>
<div id="attachment_307" class="wp-caption alignright" style="width: 310px"><a href="http://paleewong.files.wordpress.com/2010/11/takeuchi-san.jpg"><img class="size-medium wp-image-307" title="Takeuchi-san" src="http://paleewong.files.wordpress.com/2010/11/takeuchi-san.jpg?w=300&#038;h=200" alt="" width="300" height="200" /></a><p class="wp-caption-text">Takeuchi-san explaining the fermentation schedule</p></div>
<p>Takeuchi-san explains that since they want that heartier sake the yeast and koji need to be stronger and they do so by temperature control making the yeast work and struggle, building their muscles so to say for when they’re needed in the “moto” (rice mash) to start the fermentation process with that commanding edge throughout. Progressive and hard hitting, like the music he savors.</p>
<a href="http://paleewong.wordpress.com/2010/11/24/housui-brewery-sakes-get-progressive/#gallery-3-slideshow">Click to view slideshow.</a>
<p><strong>Housui Brewery&#8217;s Tokubetsu Junmai</strong> is currently available for purchase at <a title="the only all sake retailer in NYC" href="http://www.sakayanyc.com/" target="_blank">Sakaya </a>in New York City.</p>
<p>Distributed in NYC by <a title="supplier of beverages for the pan Asian palate" href="http://paleewongtrading.com/" target="_blank">Craft Division at Paleewong Trading Co.</a></p>
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			<media:title type="html">durianmonster</media:title>
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		<title>The Sexy Nerd Party: Page Turner Kick-Off Benefit</title>
		<link>http://paleewong.wordpress.com/2010/11/03/the-sexy-nerd-party-page-turner-kick-off-benefit/</link>
		<comments>http://paleewong.wordpress.com/2010/11/03/the-sexy-nerd-party-page-turner-kick-off-benefit/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 17:26:47 +0000</pubDate>
		<dc:creator>Bruce Mangosteen</dc:creator>
				<category><![CDATA[Events]]></category>

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		<description><![CDATA[Beerlao will be here to get sexy nerds drunk! Hosted by the Asian American Writers Workshop, we&#8217;re happy to lubricate any sticky fingers at this fundraiser for the Page Turner event series happening this weekend. From the Asian American Writers workshop site: Featuring drinks, music, dancing and guest appearances by Tao Lin, Richard Price, Lorraine [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paleewong.wordpress.com&amp;blog=869846&amp;post=270&amp;subd=paleewong&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a title="Beerlao USA" href="http://beerlao-usa.com" target="_self"><em><strong>Beerlao </strong></em></a>will be here to get sexy nerds drunk! Hosted by the <a title="The Workshop" href="http://aaww.org" target="_blank">Asian American Writers Workshop</a>, we&#8217;re happy to lubricate any sticky fingers at this fundraiser for the Page Turner event series happening this weekend.</p>
<p>From the Asian American Writers workshop site:</p>
<div>
<blockquote><p>Featuring drinks, music, dancing and guest appearances by Tao Lin,   Richard Price, Lorraine Adams, Nami Mun, Karan Mahajan, and others.<br />
Saturday, November 6, 8-11pm<br />
Chambers Fine Arts, 522 West 19th Street, NY, NY<br />
$40 entry / $60 for two</p></blockquote>
</div>
<blockquote><p><a style="float:left;" href="http://beerlao.typepad.com/.a/6a00e553e5ee2988330133f58e9b55970b-popup"><img class="asset  asset-image at-xid-6a00e553e5ee2988330133f58e9b55970b" style="margin:0 5px 5px 0;" title="Pt_sn2" src="http://beerlao.typepad.com/.a/6a00e553e5ee2988330133f58e9b55970b-500wi" alt="Pt_sn2" /></a> Sorry, pal. If you&#8217;re a writer or if you&#8217;re Asian American, odds  are you  were once a nerd. Don&#8217;t be ashamed&#8211;you&#8217;re all grown-up now and   besides, thanks to Andre 3000, Tina Fey, and Google, nerd chic is in.   So, throw on your most festive attire and stumble over to the swankiest   Asian Art gallery in New York, where we&#8217;ll have drinks and dancing.  You  can support your favorite nonprofit by gazing shyly at the cute   red-haired girl across the room, getting drunk in the presence of   writers like Tao Lin, Richard Price, Lorraine Adams, Nami Mun, and Karan   Mahajan, and dance awkwardly in the corner with your favorite sexy   nerd. Featuring jazz legend Fred Ho as musical guest. You bring the  sexy, we&#8217;ll bring the nerd. Admission comes with  free sexy nerd  glasses.</p></blockquote>
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		<title>Taiwan Beer shout out in New York Times</title>
		<link>http://paleewong.wordpress.com/2010/10/13/taiwan-beer-shout-out-in-new-york-times/</link>
		<comments>http://paleewong.wordpress.com/2010/10/13/taiwan-beer-shout-out-in-new-york-times/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 04:38:17 +0000</pubDate>
		<dc:creator>Bruce Mangosteen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[Paleewong Trading]]></category>
		<category><![CDATA[Taiwan Beer]]></category>
		<category><![CDATA[Xiao Ye]]></category>

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		<description><![CDATA[Sam Sifton gives the newly opened LES Taiwanese eatery Xiao Ye a spankin in yesterday&#8217;s restaurant review, but we&#8217;ll only listen to that Taiwan Beer shout out at the end. Mr. Eddie Huang addresses the heat with a response from mom on his blog. We&#8217;re behind you too, Eddie. Get ready for some dericious foods [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paleewong.wordpress.com&amp;blog=869846&amp;post=257&amp;subd=paleewong&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Sam Sifton gives the newly opened LES Taiwanese eatery <a title="go go go!" href="http://xiaoyenyc.com">Xiao Ye</a> a spankin in yesterday&#8217;s restaurant <a title="Sam gives no love" href="http://www.nytimes.com/2010/10/13/dining/13rest.html" target="_blank">review</a>, but we&#8217;ll only listen to that Taiwan Beer shout out at the end. Mr. Eddie Huang addresses the heat with a response from mom on his <a href="http://thepopchef.blogspot.com/2010/10/ma-dukes-responds-to-sifton-review.html" target="_blank">blog</a>. We&#8217;re behind you too, Eddie.</p>
<p>Get ready for some <em>dericious</em> foods that&#8217;s surely coming our way!<a href="http://paleewong.files.wordpress.com/2010/10/13restaurant-chameleon-custom3.jpg"><img class="alignleft size-full wp-image-258" title="drink texting" src="http://paleewong.files.wordpress.com/2010/10/13restaurant-chameleon-custom3.jpg?w=460" alt=""   /></a></p>
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			<media:title type="html">Bruce Mangosteen</media:title>
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		<title>did we mention that Taiwan Beer is now in NYC?</title>
		<link>http://paleewong.wordpress.com/2010/10/10/did-we-mention-that-taiwan-beer-is-now-in-nyc/</link>
		<comments>http://paleewong.wordpress.com/2010/10/10/did-we-mention-that-taiwan-beer-is-now-in-nyc/#comments</comments>
		<pubDate>Sun, 10 Oct 2010 04:26:08 +0000</pubDate>
		<dc:creator>Bruce Mangosteen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[Paleewong Trading]]></category>
		<category><![CDATA[Taiwan Beer]]></category>

		<guid isPermaLink="false">http://paleewong.wordpress.com/?p=252</guid>
		<description><![CDATA[Yep, you heard it here first. Taiwan Beer is available in NYC! Run over to the trusty Whole Foods Beer Room on Houston St, or hit up Xiao Ye in LES for the Taiwan goodness in a can, in a bottle and then in a bigger bottle! Contact us if you want the Taiwan in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paleewong.wordpress.com&amp;blog=869846&amp;post=252&amp;subd=paleewong&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Yep, you heard it here first. Taiwan Beer is available in NYC! Run over to the trusty <a title="the ultimate beer room" href="http://www.yelp.com/biz/whole-foods-market-new-york-4" target="_blank">Whole Foods Beer Room on Houston St</a>, or hit up <a title="dericious foods" href="http://www.xiaoyenyc.com/" target="_blank">Xiao Ye</a> in LES for the Taiwan goodness in a can, in a bottle and then in a bigger bottle! <a href="http://www.paleewongtrading.com" target="_self">Contact us</a> if you want the Taiwan in a retailer near you!</p>
<p><a href="http://paleewong.files.wordpress.com/2010/10/taiwan_factsheet-1.jpg"><img class="alignleft size-full wp-image-253" title="Taiwan Beer here" src="http://paleewong.files.wordpress.com/2010/10/taiwan_factsheet-1.jpg?w=460" alt=""   /></a></p>
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			<media:title type="html">Bruce Mangosteen</media:title>
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			<media:title type="html">Taiwan Beer here</media:title>
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		<title>Taiwan Beer lands on the east coast</title>
		<link>http://paleewong.wordpress.com/2010/10/01/taiwan-beer-lands-on-the-east-coast/</link>
		<comments>http://paleewong.wordpress.com/2010/10/01/taiwan-beer-lands-on-the-east-coast/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 04:06:31 +0000</pubDate>
		<dc:creator>Bruce Mangosteen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[Paleewong Trading]]></category>
		<category><![CDATA[Taiwan Beer]]></category>

		<guid isPermaLink="false">http://paleewong.wordpress.com/?p=249</guid>
		<description><![CDATA[NEW YORK CITY, October 1, 2010 – With the popularity of Taiwanese cuisine on the rise, the availability of Taiwan’s national beer on the east coast is greeted with nostalgic cheer and curious palates. Debuting at the Asian Feastival several weeks ago, over 800 New Yorkers tasted Taiwan Beer for the first time. “I’ve never [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paleewong.wordpress.com&amp;blog=869846&amp;post=249&amp;subd=paleewong&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>NEW YORK CITY,</strong> October 1, 2010 – With the popularity of Taiwanese cuisine on the rise, the availability of Taiwan’s national beer on the east coast is greeted with nostalgic cheer and curious palates.</p>
<p>Debuting at the <a href="http://asianfeastival.com" target="_blank">Asian Feastival</a> several weeks ago, over 800 New Yorkers tasted <strong>Taiwan Beer</strong> for the first time.</p>
<p>“I’ve never seen this anywhere outside of Taiwan,” one festival goer exclaims, “and it tastes just like I remembered it back home!”</p>
<p>Brewed with all local ingredients from the water to the native <strong>ponlai rice</strong>, Taiwan Beer yields a unique fresh flavor revered by the locals for over 80 years. Taiwan Beer has the characteristics of an easy drinking and accessible beer- a golden lager, light, crisp and goes down smooth with a flavorful meal.</p>
<p>The <em>Taiwan Beer Festival</em> is held every summer at the Taiwan Beer brewery near the Wujih station of the Taiwan High Speed Rail and has become an icon of Taiwanese culture. There’s also a <em>Taiwan Beer Garden</em> brewpub serving freshly brewed beer in Taipei, but if you can’t make it to the festival or Taipei for the fresh draft beer, finding it in a bottle or can abroad is the closest thing to it.</p>
<p><strong>Taiwan Beer</strong> was first produced in <strong>1922</strong> and is currently brewed by the privately owned Taiwan Tobacco and Liquor Corporation (TTL). It is imported by SSC International, Inc. and is distributed in the eastern US by <a href="http://www.paleewongtrading.com" target="_self">Paleewong Trading Co</a>.</p>
<p>Taiwan Beer is available immediately at select retailers and restaurants in New York City, Virginia and North Carolina. Taiwan Beer will also soon be available in MA, CT, NJ, DC, MD, SC, and the rest of the eastern seaboard.</p>
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			<media:title type="html">Bruce Mangosteen</media:title>
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		<title>Queens Examiner &#8211; Foodies delight their taste buds at Feastival</title>
		<link>http://paleewong.wordpress.com/2010/09/07/queens-examiner-foodies-delight-their-taste-buds-at-feastival/</link>
		<comments>http://paleewong.wordpress.com/2010/09/07/queens-examiner-foodies-delight-their-taste-buds-at-feastival/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 03:46:03 +0000</pubDate>
		<dc:creator>Bruce Mangosteen</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Asian Feastival]]></category>
		<category><![CDATA[Flushing]]></category>
		<category><![CDATA[Paleewong Trading]]></category>
		<category><![CDATA[Taiwan Beer]]></category>

		<guid isPermaLink="false">http://paleewong.wordpress.com/?p=238</guid>
		<description><![CDATA[Taiwan Beer debuted at the Asian Feastival over the holiday weekend, and here&#8217;s the local press with their recap here.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paleewong.wordpress.com&amp;blog=869846&amp;post=238&amp;subd=paleewong&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Taiwan Beer debuted at the <a title="what is it?" href="http://asianfeastival.com/" target="_blank">Asian Feastival</a> over the holiday weekend, and here&#8217;s the local press with their recap <a title="the Queens Examiner" href="http://www.queensexaminer.com/view/full_story/9411433/article-Foodies-delight-their-taste-buds-at--Feastival-?instance=home_news_right#ixzz0z9wgeqDl" target="_blank">here</a>.</p>
<div id="attachment_243" class="wp-caption alignleft" style="width: 410px"><a href="http://paleewong.files.wordpress.com/2010/09/f6em_asianfeastival5.jpg"><img class="size-full wp-image-243" title="AsianFeastival" src="http://paleewong.files.wordpress.com/2010/09/f6em_asianfeastival5.jpg?w=460" alt=""   /></a><p class="wp-caption-text">boozing at the booth</p></div>
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			<media:title type="html">Bruce Mangosteen</media:title>
		</media:content>

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			<media:title type="html">AsianFeastival</media:title>
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		<title>Kenny and his wines</title>
		<link>http://paleewong.wordpress.com/2010/01/30/kenny-and-his-wines/</link>
		<comments>http://paleewong.wordpress.com/2010/01/30/kenny-and-his-wines/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 17:11:18 +0000</pubDate>
		<dc:creator>durianmonster</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Banyan Wines]]></category>
		<category><![CDATA[Hyphen Magazine]]></category>
		<category><![CDATA[Kenny Likitprakong]]></category>
		<category><![CDATA[Muddy Roots]]></category>

		<guid isPermaLink="false">http://paleewong.wordpress.com/?p=215</guid>
		<description><![CDATA[Getting to the root of things means making a wine for it&#8230;for Kenny Likitprakong at least. His line of Banyan Wines are made with grapes meticulously grown and picked for not only Thai food in mind, but his background as well. &#8220;My father&#8217;s been working at a winery since before I was born,&#8221; says Kenny [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paleewong.wordpress.com&amp;blog=869846&amp;post=215&amp;subd=paleewong&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Getting to the root of things means making a wine for it&#8230;for Kenny Likitprakong at least. His line of Banyan Wines are made with grapes meticulously grown and picked for not only Thai food in mind, but his background as well.</p>
<p>&#8220;My father&#8217;s been working at a winery since before I was born,&#8221; says Kenny in <strong>Hyphen Magazine&#8217;s </strong>latest <a href="http://www.hyphenmagazine.com/content/view/168/1/">cover story</a> on &#8220;Asian American trailblazers&#8221;.</p>
<p>After you read that story you might be inspired to get some of Kenny&#8217;s wines <a title="Get Kenny's wines!" href="http://hobowines.com" target="_blank">here</a>.</p>
<div id="attachment_224" class="wp-caption aligncenter" style="width: 206px"><a href="http://paleewong.files.wordpress.com/2010/01/wine_132.jpg"><img class="size-medium wp-image-224" title="Kenny lookin for somethin" src="http://paleewong.files.wordpress.com/2010/01/wine_132.jpg?w=196&#038;h=300" alt="" width="196" height="300" /></a><p class="wp-caption-text">Kenny climbing barrels</p></div>
<p>Want more on Kenny? <a href="http://muddyrootsmagazine.com/">Here&#8217;s</a> an in depth shout out  from Muddy Roots Magazine. The interviewer probes him on his affinity for skateboarding and wine making and how he mends them together.</p>
<div id="attachment_219" class="wp-caption aligncenter" style="width: 310px"><a href="http://paleewong.files.wordpress.com/2010/01/kenny-skate.jpg"><img class="size-medium wp-image-219" title="skate or die" src="http://paleewong.files.wordpress.com/2010/01/kenny-skate.jpg?w=300&#038;h=206" alt="" width="300" height="206" /></a><p class="wp-caption-text">go Kenny go!</p></div>
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			<media:title type="html">durianmonster</media:title>
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			<media:title type="html">Kenny lookin for somethin</media:title>
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			<media:title type="html">skate or die</media:title>
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