Michael Jackson once wrote about Singha. He wrote in the World Guide to Beer, “Thailand has a quite dry, hoppy, flavorful lager, Singha, to go with its delicately spiced foods.” Believe that.
He left us last Sunday, but will forever talk to the minds of new beer sales people with our office copy of “The New World Guide to Beer,” which isn’t going anywhere.
So I went down to Bay Ridge today and approved our new T-shirts for print. They’ll be debuting at the Friday Night Fights event this week. Two designs, a standard black with the Singha lion head for the restaurants, and a playful “retro bean” design coming in baby blue and yellow, which we’ll use mainly for selling at fun events.
Production of “The Last International Playboy,” an indie movie we’re supplying beer to, begins production today at the Apartment. Let’s see if they mind us any attention or if we just squandered a whole bunch of beer. They’ll be back at the Apartment next week…I think…
