Archive for the ‘New York City’ Category

Singha at the 5th Annual Great World Beer Fest

October 9, 2007

October 26-27, 2007
at Pier 92
(located on 12th Avenue at 55th Street, NYC)

Drink Singha Beer and all our other beer friends at BREWTOPIA FEST! We’ll also have obscure Singha memorabilia for sale like plastic ashtrays and Singha peppermills…yay!

The first 25 people to come to our booth with a Singha Beer bottle cap gets a free Singha Beer polo to wear home!

First session begins:
Friday 10/26 - from 7pm to 11pm.

Saturday 10/27
Session 1: 12pm to 4pm and
Session 2: 5pm to 10pm

Get your tix here.

Cars and Girls

August 30, 2007
=

…equals people drinking Singha! The girls set up shop in a car showroom which had about five or six “really expensive cars” in it. Within the two hours from 7pm to 9pm, Singha Beer, Duvel, and some new gin label were sucked down bone dry. Remember kids, don’t drink and drive!

Singha goes to the movies

July 18, 2007

The Asian American International Film Festival turns 30 this year and we’re here to help them celebrate.

The festival opens tomorrow night (7/19/07) at the Asia Society with the screening of Finishing the Game, a mocumentary about the search for a Bruce Lee replacement. Director Justin Lin (Tokyo Drift, Better Luck Tomorrow) and actors Roger Fan and Sung Kang make appearances after the screening to celebrate the festival’s anniversary.

Eat, drink and be merry. Then head over to Forbidden City for the after party to eat, drink and be even merrier with Singha Beer specials all night.

Mark your calendars if you want to party it up again with AAIFFers as they’re back at Forbidden City for a mid-week blowout on July 26.

NYC Art Army Exhibit

June 19, 2007

on Saturday, June 23rd 2007
We chilled, we illed and we saw some dope clay figurines of Joan Jett, ODB, Futura, Frank Kozik and more mundane things of our lo-fi youths like the 8-bit Nintendo controller and music the way it was meant to be heard —–> analogue. Check them all here.

Urban art and designer toys collide under Seattle artist Mike Leavitt as he debuts in New York with a solo show of his “Art Army” - hand-made action figures alongside other interactive pop art.

Put Singha Beer and urban art enthusiasts together and you’re guaranteed one hectic party. Be at the opening reception party next Saturday (June 23rd) at The Showroom NYC, 117 2nd Avenue (@ 7th St), 2nd floor. We will.

Moisturizer @ Bar Nine, NYC

June 19, 2007

Moisturizer @ Bar Nine

Sax induced night of booze promos in Hell’s Kitchen! The same night we booked Moisturizer at Bar Nine, the Knob Creek / Jim Beam girl was there buying free shots for everyone and anyone that showed interest.

The Singha was also flowing as it was on special for $4. We made a trade off with the Jim Beam girl and took shots of her bourbon. In return we got this lady drinking Singha as she pushed bar goers to take shots. A double whammy!

Venturing out of their usual Brooklyn stomping grounds, Moisturizer were excited to play mid town, and when they got on stage, mid town reciprocated. With their low baritone sax grooves over distorted rock ‘n roll bass lines and a fast paced, up tempo beat, this Hell’s Kitchen hide-away came alive.

The night ends with new friends and hopefully new trends.

Bit Shifter

June 3, 2007

Originally uploaded by Singha Beer Event

Homeboy rocked out at The Tank’s 4th Anniversary Party with three gameboys and a Behringer mixer. Not to mention a Depeche Mode cover made up entirely of blips and bleeps by pressing up, up, down, down, left, right, left, right, B, A, B, A, Select, Start. I think. How does he do it! Check out these Bit Shifter mp3’s for reference. He’s even got color coded Gameboys!

Where did it all go down?

The Tank @ Collective: Unconscious
279 Church St.
(between Franklin and White Streets)
New York NY 10013

Singha and Singha Light free for the first hour. It was just like home.

9th Avenue Street Festival, NYC

May 22, 2007

Ae behind the wheel
Photo Originally uploaded by Singha Beer Event

Introducing the Singha Wheel! Spin the wheel for color coded prizes. There’s a 1 in 18 chance of you getting the jackpot, which is a genuine Singha T-shirt designed by yours truly. Although not the best of odds, we were feeling generous and evened the wheel out a bit with 4 red slots yielding a nice cold Singha.

At first, we didn’t think it’d generate much interest, but were we wrong. We ended out the weekend with a little over 1,000 spins (each coming with a dollar donation to charity, the Foundation of Slum Child Care in Thailand). Combined with the merch sold, we were able to cover our costs at the street fair and raise just about 1,000 USD!

So in the end we all win. Rain swooped down on our parade most of Saturday, but the sun was in full shine on Sunday. Some good sausage rolls, a seafood stand was across the way serving up raw oysters and fried clams, roasted corn, the works.

Back on the wheel…people just like to measure their luck. It don’t really matter what the prize is, as long as they win. You can’t lose every time. Right? Thinking back, it was exciting. Complete with ‘oohs and ‘ahhs’ when the wheel would stop or go over just one short of the jackpot slot.

We inadvertently devised a one-two combo to attract much foot traffic to our booth. Catch their eye and reel them in with laughter and curiosity provided by “Eat More Rice Bitch” T-shirts, then nab ‘em at the wheel by tingling their desire to win free stuff. It works visa versa too.

Then after breaking down and packing up Sunday, there was a 1960s themed Thai party out in Queens. We all got dressed up, danced ’til a quarter to three and woke up with aches and pains once again the next Monday morning.

Fight Night

May 1, 2007

was yet another hit selling out before the doors opened. Singhas were stacked at 100 cases, in cans! The fact this fight series is held at a church- The Church of St Paul the Apostle on 9th Ave and 60th St, NYC- lent it an aura of legendary status…even the gods were following the kicks and punches of the ancient muay thai arts. And drinking solely Singha, no less.

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Branding schemes peaked with selling Singha T-shirts for $12, or $10 if you wore it right there. Plastering the bathroom doors with Singha magnets let the lion spread into the hands and homes of fight goers as they were all taken by the end of the night. Our post party at Bar Nine drew a bit thin, but all that came chose Singha as their beer of choice so can’t complain that much. I took a few videos that I’ll eventually upload someday.

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ThaiTakes3 Fundraiser Party at Stay

April 1, 2007

ThaiTakes3 is an independent film festival comprising of, you guessed it, Thai films.

There’s a nice list of “new wave” auteurs on the roster including the first Thai to win a Cannes award Apichatpong Weerasethakul, the saturated colors of Wisit Sasanatieng, and the stylish, rebel edge of Pen-Ek Ratanaruang to name a few. But like many things independent, they’re still in need of the green so this fundraising party was held last night.

Taking place at this LES party nook called Stay, the evening kicked off with a free Singha Beer happy hour from 6pm to 7pm. Singha neons were put up at the bar and the hoppy, lioness lager was free flowing until 7pm on the dot. After that no one bought another because there simply just weren’t any left to buy.

Raffles were held, paintings were donated and t-shirts were on sale. Thai movie buffs both farang and Thai were there to eat the free grub and support the festival.

A short film submitted by a Thai-American out of Queens was shown as a sample for the many shorts being screened before each main feature during the festival. But enough about the party, go out and make Thai Takes 3 a success!

Opening night is on April 13th at the Museum of Moving Images in Astoria, Queens with a party reception staring Singha Beer and La Sante wines. After the reception Wisit Sasanatieng’s The Unseeable shows at 8pm.

How else you gonna celebrate Thai New Year! Happy 2550!

Check here or the Thai Takes 3 myspace page for a complete schedule.

Project Runway at EMC2 - Partay!

March 22, 2007

For all you fashionistas, Singha was present at Emmett McCarthy’s opening line party at his store in SoHo, EMC2. The former Project Runway star was of course there in prime form greeting guests, selling clothes and drinking Singha (afterwards at least).

The party’s final Singha Beer count in cases came to a whopping three, mostly due to our buddies at Cachaca Fazenda Mae De Ouro who were on hand flexing their cachaca muscles with their ever-tasty caipirinha drinks being made in the back.

In attendance were about 80 to 100 socialites in their mid 20s to a few in their 40s mingling over free drinks and telling us stories about their various adventures to Thailand.

The best was the one guy who told us about how he got “separated” from his group at Pat Pong and lead into one of the infamous “pussy shows”. Once up the shady stairway and into the show area, this guy’s brain flickered back on and decided to leave before he got ripped off. Prying himself away from the nagging host he finally made it down the stairs and out the door only to be smacked in the head by the host, who was according to the storyteller about half his size.

“I turned around and watched the little guy run back up the stairs behind two huge bouncers,” he says, “and for a minute I thought about going after him, but I let it go since I was in his country- and also because of the two bouncers guarding the doorway too.”

All said with a chuckle of amusement, the man declared his fondness to his first trip in Bangkok. Moral of this story: Don’t get lost, drink Singha in a group.

Another story came from an older, self-professed Asiaphile intermittently lurking around the party in circles and stopping at our booth to refuel.

In between inquiries of how cheap it would be to buy a house and if women would like him there, he asks us about Thailand.

“You know about the ‘levels’ in Thailand, right” he asks.

“Levels of what,” I ask back.

“How could you not know,” he asks almost in shock. “My buddy tells me so much about it.” I was only able to respond with a blank stare.

“It’s like a sex den and each flight of stairs you go up specializes in a different styles. You can get an orgy with two girls one level, two girls and two guys on the next, and every level is something different,” he explains with an eerie glee.

At this point our friend Dave Cachaca walks by handing out caipirinhas on a tray. I grab one of the drinks and make him pose for a photo. Afterwards I go to the back for some limes that were conveniently lacking in my drink.

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above: Cachaca Dave saves the day

Moral of this story: Don’t become a sexpat in Thailand, otherwise you won’t have any interesting topics of conversation when back in your home country drinking Singha Beer.