Singha Beer goes to Boston - Mayfair Fest 2007

Thailand’s King Bhumibol is currently the number one nominee for Time Magazine’s “The Time 100″ this year. He’s trailed by JK Rowling and Korean pop star Rain, see for yourself here. There is a flaw in the stats though. Where it says “Number of Time Covers: 0,” King Bhumibol was actually on the cover in 1968.

The only reason why I know this is because the “Thai Kingdom” restaurant in DC displays a framed picture of this cover among other Thai royalty posters, relics and paraphernalia covering the interior. If you’re in the area take a peak into this museum of natural royalty. From Rama I to Rama IX, they cover it all.

Anyway, this year is also the king’s 80th birthday. We’re celebrating this auspicious occasion several months early at the Mayfair Fest in Cambridge (the King’s birthplace). Singha Beer and Sam Adams are the two beer sponsors this year, but something tells me Sam Adams will still overshadow us. In any case, it’s going to be a good little celebration as we’re setting up the beer garden with the nice people at Om Restaurant. Stop by and say hello, our beer garden will be on JFK St and Brattle St. We should have our new line of T-shirts ready by then too, so come get one! Sunday, May 6th in the heart of Cambridge. How ’bout them Red Sox?

Singha Singles in Boston

This was supposed to be a Chinese New Year celebration along with the Hong Kong at Harvard Square’s 53rd Anniversary party. Alas some lady spewed out an invite to her email list for a “Single’s Party”. You know, those parties where you have to label yourself with colored name tags - Green means go, red means stop…and no means yes.

The party was at the Hong Kong. The Hong Kong opened 53 years ago and was the first Chinese restaurant in Harvard Square. There’s even a plaque across the way dedicated to Paul’s father, San Lee. The Hong Kong is a Harvard Square landmark and about 200 people showed up to this Singles thing.

We had signage up all around the room, tabel tents, pos lying around, and a huge banner out front. Singha was promoted at 2 per bottle from 8pm - 11pm. the account ran out of beer at 9.30pm. We went through 10 cases…

Some people drank Heieneken and the Bud, some drank the scorpion bowls,
but singha was about 80% of the crowd. We gave out keychains and
matchbooks. The waitresses and bar staff wore singha logod tees and polos.

There was a huge line outside the hongkong when i left at 10.30pm.
they were getting ready to open the dance floor on the 4th floor where their infamous scorpion bowls run amok with the late night and no where to go crowd. On
line, people were saying how excited they were to see Singha there… Paul
liked this and decided to keep it on as a mainstay. Go Singha!

Bar staff and waitresses wore Singha T’s with pride and a pair of scissors