9th Avenue Street Festival, NYC

Ae behind the wheel
Photo Originally uploaded by Singha Beer Event

Introducing the Singha Wheel! Spin the wheel for color coded prizes. There’s a 1 in 18 chance of you getting the jackpot, which is a genuine Singha T-shirt designed by yours truly. Although not the best of odds, we were feeling generous and evened the wheel out a bit with 4 red slots yielding a nice cold Singha.

At first, we didn’t think it’d generate much interest, but were we wrong. We ended out the weekend with a little over 1,000 spins (each coming with a dollar donation to charity, the Foundation of Slum Child Care in Thailand). Combined with the merch sold, we were able to cover our costs at the street fair and raise just about 1,000 USD!

So in the end we all win. Rain swooped down on our parade most of Saturday, but the sun was in full shine on Sunday. Some good sausage rolls, a seafood stand was across the way serving up raw oysters and fried clams, roasted corn, the works.

Back on the wheel…people just like to measure their luck. It don’t really matter what the prize is, as long as they win. You can’t lose every time. Right? Thinking back, it was exciting. Complete with ‘oohs and ‘ahhs’ when the wheel would stop or go over just one short of the jackpot slot.

We inadvertently devised a one-two combo to attract much foot traffic to our booth. Catch their eye and reel them in with laughter and curiosity provided by “Eat More Rice Bitch” T-shirts, then nab ‘em at the wheel by tingling their desire to win free stuff. It works visa versa too.

Then after breaking down and packing up Sunday, there was a 1960s themed Thai party out in Queens. We all got dressed up, danced ’til a quarter to three and woke up with aches and pains once again the next Monday morning.

Bangkok Blues

One of the best things about working is seeing new and strange accounts in new and strange lands. Right outside the DC metro in Falls Church, Virginia lies this wonderful music and food joint called Bangkok Blues. It’s a must for anyone who loves everything Thai and good old American blues…at the same time. The live music, the Singha beer and the wonderful beer snacks - Thai style - makes you feel like you’re at some Bangkok pub again. Ah, the Bangkok blues. And don’t forget to check out the rock ‘n roll Last Supper mural on the brick wall outside!

We’ve made some new friends down in DC and we’re having a party!

Join us for the TwoMundos Magazine party at Mai Thai in DC on June 7th. We’ll be at the bar.

Fight Night

was yet another hit selling out before the doors opened. Singhas were stacked at 100 cases, in cans! The fact this fight series is held at a church- The Church of St Paul the Apostle on 9th Ave and 60th St, NYC- lent it an aura of legendary status…even the gods were following the kicks and punches of the ancient muay thai arts. And drinking solely Singha, no less.

Branding schemes peaked with selling Singha T-shirts for $12, or $10 if you wore it right there. Plastering the bathroom doors with Singha magnets let the lion spread into the hands and homes of fight goers as they were all taken by the end of the night. Our post party at Bar Nine drew a bit thin, but all that came chose Singha as their beer of choice so can’t complain that much. I took a few videos that I’ll eventually upload someday.