Singha at the 5th Annual Great World Beer Fest

October 26-27, 2007
at Pier 92 (located on 12th Avenue at 55th Street, NYC)

Drink Singha Beer and all our other beer friends at BREWTOPIA FEST! We’ll also have obscure Singha memorabilia for sale like plastic ashtrays and Singha peppermills…yay!

The first 25 people to come to our booth with a Singha Beer bottle cap gets a free Singha Beer polo to wear home!

First session begins:
Friday 10/26 - from 7pm to 11pm.

Saturday 10/27
Session 1: 12pm to 4pm and
Session 2: 5pm to 10pm

Get your tix here.

The Beer Hunter

Michael Jackson once wrote about Singha. He wrote in the World Guide to Beer, “Thailand has a quite dry, hoppy, flavorful lager, Singha, to go with its delicately spiced foods.” Believe that.

He left us last Sunday, but will forever talk to the minds of new beer sales people with our office copy of “The New World Guide to Beer,” which isn’t going anywhere.

From the Washington Post…

Cars and Girls

=

…equals people drinking Singha! The girls set up shop in a car showroom which had about five or six “really expensive cars” in it. Within the two hours from 7pm to 9pm, Singha Beer, Duvel, and some new gin label were sucked down bone dry. Remember kids, don’t drink and drive!

Singha goes to the movies

The Asian American International Film Festival turns 30 this year and we’re here to help them celebrate.

The festival opens tomorrow night (7/19/07) at the Asia Society with the screening of Finishing the Game, a mocumentary about the search for a Bruce Lee replacement. Director Justin Lin (Tokyo Drift, Better Luck Tomorrow) and actors Roger Fan and Sung Kang make appearances after the screening to celebrate the festival’s anniversary.

Eat, drink and be merry. Then head over to Forbidden City for the after party to eat, drink and be even merrier with Singha Beer specials all night.

Mark your calendars if you want to party it up again with AAIFFers as they’re back at Forbidden City for a mid-week blowout on July 26.

NYC Art Army Exhibit

on Saturday, June 23rd 2007
We chilled, we illed and we saw some dope clay figurines of Joan Jett, ODB, Futura, Frank Kozik and more mundane things of our lo-fi youths like the 8-bit Nintendo controller and music the way it was meant to be heard —–> analogue. Check them all here.

Urban art and designer toys collide under Seattle artist Mike Leavitt as he debuts in New York with a solo show of his “Art Army” - hand-made action figures alongside other interactive pop art.

Put Singha Beer and urban art enthusiasts together and you’re guaranteed one hectic party. Be at the opening reception party next Saturday (June 23rd) at The Showroom NYC, 117 2nd Avenue (@ 7th St), 2nd floor. We will.

Moisturizer @ Bar Nine, NYC

Moisturizer @ Bar Nine

Sax induced night of booze promos in Hell’s Kitchen! The same night we booked Moisturizer at Bar Nine, the Knob Creek / Jim Beam girl was there buying free shots for everyone and anyone that showed interest.

The Singha was also flowing as it was on special for $4. We made a trade off with the Jim Beam girl and took shots of her bourbon. In return we got this lady drinking Singha as she pushed bar goers to take shots. A double whammy!

Venturing out of their usual Brooklyn stomping grounds, Moisturizer were excited to play mid town, and when they got on stage, mid town reciprocated. With their low baritone sax grooves over distorted rock ‘n roll bass lines and a fast paced, up tempo beat, this Hell’s Kitchen hide-away came alive.

The night ends with new friends and hopefully new trends.

Bit Shifter

Originally uploaded by Singha Beer Event

Homeboy rocked out at The Tank’s 4th Anniversary Party with three gameboys and a Behringer mixer. Not to mention a Depeche Mode cover made up entirely of blips and bleeps by pressing up, up, down, down, left, right, left, right, B, A, B, A, Select, Start. I think. How does he do it! Check out these Bit Shifter mp3’s for reference. He’s even got color coded Gameboys!

Where did it all go down?

The Tank @ Collective: Unconscious
279 Church St.
(between Franklin and White Streets)
New York NY 10013

Singha and Singha Light free for the first hour. It was just like home.

9th Avenue Street Festival, NYC

Ae behind the wheel
Photo Originally uploaded by Singha Beer Event

Introducing the Singha Wheel! Spin the wheel for color coded prizes. There’s a 1 in 18 chance of you getting the jackpot, which is a genuine Singha T-shirt designed by yours truly. Although not the best of odds, we were feeling generous and evened the wheel out a bit with 4 red slots yielding a nice cold Singha.

At first, we didn’t think it’d generate much interest, but were we wrong. We ended out the weekend with a little over 1,000 spins (each coming with a dollar donation to charity, the Foundation of Slum Child Care in Thailand). Combined with the merch sold, we were able to cover our costs at the street fair and raise just about 1,000 USD!

So in the end we all win. Rain swooped down on our parade most of Saturday, but the sun was in full shine on Sunday. Some good sausage rolls, a seafood stand was across the way serving up raw oysters and fried clams, roasted corn, the works.

Back on the wheel…people just like to measure their luck. It don’t really matter what the prize is, as long as they win. You can’t lose every time. Right? Thinking back, it was exciting. Complete with ‘oohs and ‘ahhs’ when the wheel would stop or go over just one short of the jackpot slot.

We inadvertently devised a one-two combo to attract much foot traffic to our booth. Catch their eye and reel them in with laughter and curiosity provided by “Eat More Rice Bitch” T-shirts, then nab ‘em at the wheel by tingling their desire to win free stuff. It works visa versa too.

Then after breaking down and packing up Sunday, there was a 1960s themed Thai party out in Queens. We all got dressed up, danced ’til a quarter to three and woke up with aches and pains once again the next Monday morning.

Bangkok Blues

One of the best things about working is seeing new and strange accounts in new and strange lands. Right outside the DC metro in Falls Church, Virginia lies this wonderful music and food joint called Bangkok Blues. It’s a must for anyone who loves everything Thai and good old American blues…at the same time. The live music, the Singha beer and the wonderful beer snacks - Thai style - makes you feel like you’re at some Bangkok pub again. Ah, the Bangkok blues. And don’t forget to check out the rock ‘n roll Last Supper mural on the brick wall outside!

We’ve made some new friends down in DC and we’re having a party!

Join us for the TwoMundos Magazine party at Mai Thai in DC on June 7th. We’ll be at the bar.

Fight Night

was yet another hit selling out before the doors opened. Singhas were stacked at 100 cases, in cans! The fact this fight series is held at a church- The Church of St Paul the Apostle on 9th Ave and 60th St, NYC- lent it an aura of legendary status…even the gods were following the kicks and punches of the ancient muay thai arts. And drinking solely Singha, no less.

Branding schemes peaked with selling Singha T-shirts for $12, or $10 if you wore it right there. Plastering the bathroom doors with Singha magnets let the lion spread into the hands and homes of fight goers as they were all taken by the end of the night. Our post party at Bar Nine drew a bit thin, but all that came chose Singha as their beer of choice so can’t complain that much. I took a few videos that I’ll eventually upload someday.